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“Don’t pitch slap me.”

That’s the line Spenser Meeks uses to describe the all-too-common trap most any professional falls into when presenting information (Usually via presentation decks) — jumping straight into specs and data before earning your audience’s attention. In a lively convo, Spenser and Nico break down why 60% of all conference speaking sessions (yes, your conference panels) are rated “meh”… and how better storytelling could fix that.

“Most panels—and pitches—are just okay. And in this industry, okay means forgettable.” – Spenser Meeks

If you’re tired of your message falling flat or sales calls that go nowhere, learn to help people care before they calculate. Spenser, who’s trained the moderators and presenters for RE+ and other top trade shows, shares the emotional and psychological blueprint that can transform technical pitches into conversations that land.

🎭 Why storytelling creates instant emotional engagement

🧠 How to structure sales conversations for maximum buy-in

💬 The “one-liner” framework that makes your value unforgettable

🎨 How to ditch boring slides and make your presentations pop

Whether you’re prepping for your next pitch or just want your message to stick, this episode will help you stand out—without shouting specs.

Resources:

Connect with Spenser Meeks:

Check out Apex Presentations:

“Your job isn’t to sell. It’s to guide. That’s how trust is built.” – Spenser Meeks

Noteworthy Quotes:

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Nico Johnson

Entrepreneur & Podcaster

In my 20 year career, I've worked with dozens of entrepreneurs, intrapreneurs and professionals in transition to clarify their mission, set or stretch their goals, and work through the barriers to their growth.

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