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About the Episode:

To have record-setting growth and earn the number one spot in your market, it takes more than a good product. How do you build a team mindset and strategy around turning a relatively unknown company into a market leader? What frameworks and strategies can growth-focused companies use to stay ahead of the competition? 

When Bryan Wagner took the leadership role at CPS America, a top manufacturer of solar Inverters, the company had less than 10 customers in the US Market. With more than 1000 customers and a 7+ yr run as the market leader of 3-phase string inverters, you could say that Bryan and his team have unlocked some success secrets. They’ve also managed tremendous internal growth, with more than 100 team members (up from a dozen) based here in the US.

According to Bryan, they’ve found the answer [to both team & product success]] through innovation, customer service, and a culture of continuous improvement. Recorded at CPS’s headquarters in Richardson, Texas, this conversation with Wagner looks at how the company scaled rapidly while staying competitive, humble and people-focused.

As President and General Manager of CPS America, Bryan Wagner draws from his career in sales and competitive sports, revealing how these experiences shaped his approach to leadership. He discusses the strategies that have helped CPS America dominate the market and grow from a small team to a major force in solar technology. This episode gives an inside look at the company’s growth mindset and how they’ve managed to not just achieve #1 market share but KEEP it in a very fast-paced innovation cycle and an industry characterized by the “race to the bottom” of intense price pressure.

Oh, and this episode is being released on his Birthday! So at least reach out and wish Bryan a happy earthstrong - and another blessed year around our favorite thermonuclear reactor! 

Expect to learn:

• How Bryan’s sports background shapes his leadership style
• Why mentorship and coaching are vital in leadership
• How CPS America grew from 10 to 100 employees while keeping its culture
• Strategies for managing rapid growth with operational excellence
• The role of customer feedback in CPS America’s product innovation

Hit play to hear how Bryan Wagner and CPS America are knocking it out of the park with innovation, leadership, and a winning team strategy!

Helpful RESOURCES:

Connect with Bryan Wagner:

• LinkedIn | email

Check out Chint Power Systems Americas:

• Website | LinkedIn | X

Check out our other episode with Bryan:

• 721

NOTEWORTHY QUOTEs:

“We want continuous learners. You really won’t make it in this company if you’re not that way, because we push you to become the best version of you.”

— Bryan Wagner

“Understand your circle of competence. I focus in sales and marketing and operations and in products. I love products. I’ve always been obsessed with technology and making sure that people can buy things in a simple manner.”

— Bryan Wagner

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

Our Platinum Presenting Sponsor for SunCast is Chint Power Systems America!

CPS America is the #1 supplier of 3-phase string inverters for Commercial & Industrial and Utility-Scale projects with more than 8 gigawatts of inverters installed on 20,000+ sites around the nation!

Visit https://www.mysuncast.com/cps

We are grateful for our GOLD sponsor:

Speed up PV installations for lower LCOE with TrinaTracker and improve overall system value with optimized compatibility using Trina Solar’s industry-leading modules and the TrinaPro utility-scale or C&I Solutions. Please visit https://www.mysuncast.com/trina

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 15 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.