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Episode Description

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

Spencer Fields from EnergySage and Brian Ghiglia from REC discuss the challenges in residential solar sales in an economic downturn, and the strategies solar installers and sales teams can employ to woo homeowners back to the kitchen table. The challenges of high upfront costs and interest rates, the power of consumer education, and the changing economics of the residential solar market are investigated. With insights into sales strategies and market monitoring, this episode offers a comprehensive look at the current state of the residential solar industry and practical strategies for increasing residential solar sales despite the headwinds.

Helpful RESOURCES:

Connect with Spencer Fields:
- LinkedIn

Connect with Brian Ghiglia:
- LinkedIn

Check out EnergySage:
- Website | LinkedIn | YouTube

Key Takeaways:

Data Insights: Gathering and analyzing market data offers predictive insights and helps tailor strategies. EnergySage utilizes analytics from millions of proposals to predict trends in the market.
Tailored approach: REC’s ‘adaptive selling’ and effective discovery process are key to demystifying solar for homeowners and driving sales.
Consumer Education: Ensuring homeowners understand solar's long-term benefits and investment value is paramount to converting them from curious to committed.

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ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Noteworthy Quotes:

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Nico Johnson

Entrepreneur & Podcaster

In my 20 year career, I've worked with dozens of entrepreneurs, intrapreneurs and professionals in transition to clarify their mission, set or stretch their goals, and work through the barriers to their growth.