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About the Episode:

Cynthia Adams, Co-Founder and CEO of Pearl Certification, brings years of experience in green building and energy efficiency to her innovative enterprise. In a candid interview, she discusses the major themes surrounding her company, such as the challenges and lessons learned in building and scaling Pearl Certification, strategies to make high-performing home features like solar and energy efficiency more valuable in the real estate market, and her vision for accelerating the transition to sustainable living. The conversation is a rich blend of business insights, personal backstory, and forward-thinking ideas that underline Cynthia's leadership in the cleantech industry.

Helpful RESOURCES:

Connect with Cynthia Adams on LinkedIn

Follow Pearl Certification on LinkedIn, Twitter, Facebook, YouTube, Instagram and check out its website.

Key Takeaways:

1. Anticipate the Unanticipated: Cynthia's early advice that things always cost more and take longer than expected is a valuable lesson in planning and foresight. Build room for flexibility into your business plan.
2. Strategic Hiring for Growth: Preparing for scale requires experienced leadership. Cynthia's focus on hiring seasoned professionals like a COO and CFO reflects her commitment to structured growth.
3. Leadership and Inspiration: The conversation also sheds light on Cynthia's unique background, including her father's influence on her entrepreneurial spirit, her educational background, and her thoughtful reading recommendations, painting a picture of a leader deeply committed to both business success and sustainable development.

BOOKS MENTIONED AND RECOMMENDATIONS:

The Hard Thing About Hard Things
by Ben Horowitz

Braiding Sweetgrass
by Robin Wall Kimmerer

Essentialism
by Greg McKeown

Measure What Matters
by John Doerr

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.