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In this special episode, clean energy industry marketing leaders offer a practical guide for navigating new media. The three segments explore strategic platform use, such as LinkedIn and TikTok, for audience growth and brand visibility in B2B markets. Experts suggest leveraging existing podcasts instead of hastily starting new ones for broader reach. Finally, they discuss the nuances of being a podcast guest, offering insights into aligning with the right podcasters and repurposing content across platforms. The episode serves as a comprehensive guide to using new media effectively for audience engagement and brand building.
Connect with Tom Weirich on LinkedIn
Connect with Kristan Kirsh on LinkedIn
Connect with Naveed Hasaan on LinkedIn
Connect with Kathy Heilmann on LinkedIn
Connect with Lauren “Windy Glick” Glickman on LinkedIn
Connect with Josh Porter on LinkedIn
Connect with Nico Johnson on LinkedIn
Follow EDP Renewables on LinkedIn and its website
Follow Nextracker on LinkedIn and its website
Follow Sungrow Power Supply Company on LinkedIn and its website
Follow Shoals Technologies Group on LinkedIn and its website
Follow Encore Renewable Energy on LinkedIn and check out their website.
Follow Solar Coaster on LinkedIn and its website
Episode 550: B2B Marketing That Works Better Than Your Expectations
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SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow
Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.
You can connect with Nico Johnson on Twitter, LinkedIn or email.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.
The following are Corporate Partners who have helped make SunCast possible:
The following are Corporate Partners who have helped make SunCast possible:
In my 20 year career, I've worked with dozens of entrepreneurs, intrapreneurs and professionals in transition to clarify their mission, set or stretch their goals, and work through the barriers to their growth.
Don’t hesitate to reach out—whether you’re here to learn, share ideas, or work with us, we’re ready to connect.