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About the Episode:

In this special episode, clean energy industry marketing leaders offer a practical guide for navigating new media. The three segments explore strategic platform use, such as LinkedIn and TikTok, for audience growth and brand visibility in B2B markets. Experts suggest leveraging existing podcasts instead of hastily starting new ones for broader reach. Finally, they discuss the nuances of being a podcast guest, offering insights into aligning with the right podcasters and repurposing content across platforms. The episode serves as a comprehensive guide to using new media effectively for audience engagement and brand building.

Helpful RESOURCES:

Connect with Tom Weirich on LinkedIn

Connect with Kristan Kirsh on LinkedIn

Connect with Naveed Hasaan on LinkedIn

Connect with Kathy Heilmann on LinkedIn

Connect with Lauren “Windy Glick” Glickman on LinkedIn

Connect with Josh Porter on LinkedIn

Connect with Nico Johnson on LinkedIn

Follow EDP Renewables on LinkedIn and its website

Follow Nextracker on LinkedIn and its website 

Follow Sungrow Power Supply Company on LinkedIn and its website

Follow Shoals Technologies Group on LinkedIn and its website 

Follow Encore Renewable Energy on LinkedIn and check out their website.

Follow Solar Coaster on LinkedIn and its website

Podcasts Mentioned:

Episode 550: B2B Marketing That Works Better Than Your Expectations

Episode 555: Marketing Experts On How To Raise Brand Awareness, Lauren Glickman, Tor Valenza And Nico Talk Details

Episode 558: Podcast Guesting Is Still The Best Kept Marketing Secret, With Josh Porter And Nico Johnson

Links Mentioned:

RE+ PowerUp Live

SunCast Sponsors

Key Takeaways:

1. The Role of Branding and Understanding Customers: Establish clear brand pillars and understand customer journeys before diving into social media engagement. Further, understanding customers' pain points is crucial in creating a compelling marketing message.
2. Leverage Existing Platforms: Rather than trying to create a new audience from scratch, it's often more effective for businesses to leverage existing platforms. Businesses can increase their visibility by featuring their executives or experts as guests on popular, established podcasts.
3. Content Repurposing and Audience Engagement: Breaking down a long podcast interview into smaller pieces for dissemination across various channels is an effective way to reach different audiences. This strategy can help you identify themes that resonate with your audience, allowing you to refine future content and build listenership.

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.