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About the Episode:

In this episode, we are joined by Meghan Gainer, VP of Marketing & Communications at DSD Renewables. Meghan brings to bear her wealth of experience gleaned from Comcast, SunEdison, and Tesla and GE. Gainer explores the interplay between marketing and sales, shares insights on brand building and the 'customer-first' approach, and discusses balancing tasks to serve both internal and external customers. She provides an intriguing look at managing brand perception both internally and externally, and offers valuable advice on what she looks for in potential hires. Join us for a deep dive into one of the brilliant marketing minds of our industry.

Helpful RESOURCES:

Connect with Meghan Gainer on LinkedIn

Check out the work of Distributed Solar Development on LinkedIn, Twitter, and their website

Podcasts Mentioned:

Episode 338: Marketing 101 For Commercial Solar: Lessons Learned With Meghan Gainer At DSD

Articles:

DSD Acquires 17 MW Community Solar Portfolio in New York from Source Renewables

Key Takeaways:

1. The Dual Role of Marketing: Marketing doesn't just cater to external clients but also serves internal stakeholders like the sales team. Balancing tasks to effectively serve these two groups is crucial.
2. Importance of Building a Brand: Gainer emphasizes the significance of constructing a brand from scratch with a customer-first approach, illustrating how this strategy can create a robust brand image and loyal client base.
3. Learning from Challenges: Gainer's experiences at companies like Comcast, SunEdison, and Tesla have taught her the value of curiosity and embracing new challenges, providing opportunities for growth and skill development.

BOOKS MENTIONED AND RECOMMENDATIONS:

Give and Take
By Adam Grant

Expecting Better
by Emily Oster

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.